Seven years, ~30 shipped products across B2B + B2C at the awkward seam where payments, gameplay, and AI coexist. Design systems that don't crumble when the third PM joins.
Half the job is translating B2B revenue into B2C delight. The other half is keeping the system honest. Here's how I move from brief to ship.
Half my job is translating B2B revenue goals into B2C delight. I don't sketch a screen until I can name the metric it moves and the person it serves — in one sentence.
USED ON · BlueStacks Payments · now.gg Studio · 6labs.aiTokens, themes, primitives. I'd rather spend a week on the design system than three months patching inconsistencies. Float runs four products on one parent-child architecture; BlueStacks keeps holding up at 500M+ users across 200+ countries.
PROOF · Float DS · BlueStacks tokens · ApparatusI prototype in code with AI agents and plugins as my second pair of hands. Real interactions, real tokens. The prototype is the spec — 6labs.ai was designed this way, end to end.
STACK · Next.js · Figma plugins · custom agentsI sit close to engineering and analytics. We ship, we measure, we cut what didn't earn its keep. The first version isn't the last good one — it's the start of the conversation.
LOOP · ship → measure → cut → re-shipSenior Product Designer, seven years in. The other half of the day is just as opinionated.
Engineering background, design fluency. I'd rather ship something honest than describe something perfect — the prototype is the spec, the metric is the brief.
Competitive gaming and anime fuel the creativity. Best design ideas show up after a long session, not during.
AI gameplay analytics platform — vibe-coded prototypes, Figma-plugin engineering, custom agents that do my own job 10× faster. Owning end-to-end design across data ingestion, dashboards, and the AI authoring surface.
Joined a product-based company and took a more holistic approach — strategy, mentoring juniors, presenting to stakeholders, shaping roadmaps. Shipped Float DS (four products, one parent-child architecture), nowStudio (7K+ devs, 200+ SDK integrations), and BlueStacks payments + gamification at 500M+ users.
Diverse-sector work across IT, fintech, and brand-from-scratch builds. The exposure broadened my design perspective — every industry has its own constraint set, and learning to adapt fast became the unfair advantage. Earned the HFI Certified Usability Analyst credential here.
Recognized as visual designer, then went deeper — explored UI patterns and self-taught UX through courses on the side. The first deliberate pivot from making it pretty to making it work.
Started here, crafting brand identities. CS-Engineering background made the jump to UI/UX feel natural — the apprentice years that set the taste calibration that still shows up in the work.
Pick a cassette. Tap to load or drag it into the slot — the screen reveals what's inside.